Singapore International Water Week – Day 2

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Day 2

Yes! Yes! Yes! We were FEATURED in the ‘HOTSHOT’ section of the daily SIWW newsletter!


Our team was initially split in our opinions as to the appropriateness of the use of this blue LED light effect. While some claimed it looked really spooky, others said it was totally cool, yet others, too glaring. In the end, this picture proved that our engineers who decided on the blue LEDs were vindicated in their decision…

Take a closer look at the writeup and you’ll see why…

What with standing all day and walking around checking out other booths, it was only natural that some of us were probably feeling a little cranky , we decided that a little caffeine would help boost the morale, and we figured it would do likewise for the weary visitors! And it worked like a charm! The rejuvenating aroma of premium coffee wafting ever so gently through the air never fails to uplift the spirit, even for those who do not drink it.

And finally, here is irrefutable evidence that the iphone craze has hit us. Can you actually believe how crazy our guys can get over iphone apps? But that is a good sign. As innovators, we should always keep up with the latest technology.

Day 3 post coming…

Phoenix Contact SEA’s Own Soccer Heroes

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With all the hype of the 2010 World Cup, it is easy to get drawn into all the revelry. It permeates into all aspects of our daily life and it certainly has influenced my designs at work.

Being tasked with designing an identity for our Business Development Team, I drew on the idea of using the strategy board soccer mangers used to plan their attacks and defense.

Each member has a part in strategizing and contributing to the success of the team. Each strategy is a precise execution of individual and team play. So in my design, each member is represented by a 3D lego minifig dressed in Phoenix Contact SEA’s own soccer jersey. I’ll be sharing images of these figures over the next few days.

Here’s the first of the figures.

Any guesses who might this be?

Phoenix Contact’s Partners at Singapore International Water Week

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On our exhibition panels displayed at the Singapore International Water Week, we featured a full waste water reclamation process. These panels were supplemented by actual working demo kits comprising mostly Phoenix Contact products.

However, to provide a complete solution, we were fortunate to have control boxes from Rittal and field instruments from Vega Instruments. A big ‘Thank You’ to our Strategic Alliance Partners for their sponsorship.

What is Strategic Alliance Partnership? It is a initiative for our partners and us come together to synergise and leverage on each others’ strengths. In effect, maximizing gains in Marketing activities or Project Sales potential at the lowest possible cost.

Let me share a little bit more about our partners.

Rittal is a systems supplier for industrial enclosures, power distribution and junction boxes. Their range of boxes include stainless steel and plastic enclosures.

Vega instruments provided us with the Level Transmitters which uses the latest radar technology to calculate and monitor the level of the liquid!

Radar Transmitter

VEGAPULS 61 Radar Transmitter

Singapore International Water Week – Day 1

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Day 1

Finally, the finished product is ready for showcasing. When I look at the completed setup, all our toil and sweat became worthwhile.

If I may say so, I think our booth was the most complete among all the exhibitors, featuring a whole water process flow with our products simulating the controls at various stages. But then again, you have to decide for yourself. Take a look at the photo and give us your comments.

Waste Water Process featuring Phoenix Contact Wireless Technology

Did I mention that plants are actually so important as part of a display because it really softens the look of the whole booth, making it more approachable…

Anyway, we put our slippers, shorts, t-shirts and sweat behind after the set up and after an amazing transformation, swans emerged from ugly ducklings, or should I say penguins emerged. See how smart everyone look in their lounge suit. Kudos to our people!

Personally, I like our corporate image a lot. Take a look at our namecards. I think anyone who took our namecards would remember for us for good. But trust me, we look a lot better in real life…

Day 2 post coming up

Are you NUTS?

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This article is an excerpt and adaption from a piece written by our well known local entrepreneur, Mr Sim Wong Hoo, the CEO of Creative Technology from his book, “Chaotic Thoughts from the Old Millennium”.

What is “NUTS”?

“NUTS” stands for “No U-Turn Syndrome”. NUTS depicts a situation when you want to do something and you seek approval of a higher authority. You believe that when there are no rules saying that you can do such a thing, then the standard answer is “NO”!

In the US, when there is no sign on the  road, it means that you can make a U-turn. When the authority do not want people to make U-turns, they will put up signs to tell you not to make U-turns.

In Singapore, it is the reverse. When there is no sign on the road, you are not allowed to make U-turns. When the authorities allow you to make U-turns, then they will put up signs to give you that right.

The  two different systems serve the same purpose – to better manage the traffic. They may look quite similar, just coming from different direction, but the social repercussions are significant.

In Singapore, the no U-turn without sign culture has permeated every level of our thinking and every segment of our life. This no U-turn has created a way of life that is based on rules. When there is a “U-turn” sign or when there is a rule, we can U-turn. When there is no sign, we cannot U-turn.

When there is no rule, we cannot do anything. We become paralyzed.

Let me cite a personal experience. About 12 years ago, I took up the fine art of fly fishing. Fly fishing is not just about fishing, it’s about conservation, preservation of the environment and grace. Casting a fly is an art in itself and takes a lot of practice to master. So one Saturday afternoon, I decided to head down to the Nanyang Junior College (near where I used to live) and do some casting in the field. The weather was cool and the place quiet with only a few joggers on the track. I found an open area and set up my rod and began casting. Within 15mins, a white car drove up next to a field and a mean looking middle age lady walked towards me. Here’s how the conversation went :

MOL(Mean Old Lady) : “Excuse me, you cannot fish here!”
Me : “You mean got fish here ah?” (OK, I was intentionally being a little facetious, but I could not help it!)
MOL : “You cannot fish here!”
Me : Mam, I am not fishing. Let me show you that there are no hooks at the end of the line and I am just practicing my cast just like a golfer practices his swing.
MOL : This field is for sports. You cannot do this here.
Me : Mam, Fly fishing is a sport and this is public property. Those joggers are outsiders, if they can come in here to jog, I can come in here to cast. And may I know who you are?
MOL : I am the principal of this JC. Please leave the premises immediately (it was obvious to me by now that this old lady does not know what fly fishing is all about)… or I have to get my staff to evict you.
Me : Mam, if you want me to leave, then you’ll have to get all the joggers to leave too. I pay taxes just like they do and I am entitled to use this premises just like they are doing.
MOL : You must leave in 5 mins or I will get my staff down (angrily walks away and drove off).

A much nicer and younger lady teacher did appear later and while she understood my point of view, I recognized that she was just doing her job and I did not want to inconvenience her, so I decided to pack and leave. She thanked me for understanding the difficult situation she’s was put into.

Well, the point is this. Do you want your children to be studying in a school whose principal is so rigid and does not even know what fly fishing is all about (despite it being portrayed so gracefully in Robert Redford’s film, “A river runs through it”?). It’s almost as good as a teacher or principal saying, “Is the America’s Cup a Soccer event?” I shudder at the thought of what the future of Singapore will be like if children grew up under such parochial tutelage. This principal was definitely a case of NUTS.

Are we like that in Phoenix Contact SE Asia? I certainly hope not. To excel in the industry and what we do, we need to be innovative(our corporate creed). We need to make creativity our culture. While we need to work within the confines of some rules and regulations, we need to question these rules and regulations and make changes when necessary. Did you think the designers of this motorcycle on the left were suffering from NUTS? Because a NUTS case would say, “But motorcycles are suppose to have 2 wheels!”

Quite frankly, I’ve seen a few examples of NUTS cases, but I’m also glad to see many other cases where NUTS is definitely not the prognosis. As a management team, we have deliberately not put in place many regulations so as to nurture the flow of creative juices among individuals. Without citing specific cases, I certainly hope that we reflect upon our past actions and see if we are indeed suffering from NUTS.

And the cure for NUTS? Well, that’s for another article.

Why Is It That Birds Can Land on Electrical Wires Without Getting Shocked?

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During the recent Surge Protection Seminar which I attended in Thailand , a question was posted to the 60 participants, who were mainly maintenance engineers from the PTT group, “Why is it that birds can land on electrical wires without getting shocked?”

Birds standing on the power lines

Birds standing on the power lines

I remember vividly asking myself this question in my head when I was a child and I always thought that it was the wadding on the wires that kept the birds away from contacting those high voltage wires.  I realized that I was wrong all these while when one brave soul stood up and stated his answer, loudly:“It is not the insulation.  It is the nature of electricity at work!”

The speaker, Mr. Holger Heckler, went further elaborating that when a bird rests on the live wire, its body will be charged to the same voltage as the wire.  From the standpoint of electrical reactions, electric current flows from a point with higher voltage to one with lower voltage.  As a result, electric current will not pass through the bird’s body via the live wire since they are on equal voltage charge. However, imagine if a bird accidentally comes into contact with both an electrical ground and the power line at the same time, it completes an electrical circuit, and therefore an electric shock is inevitable!

This is why power lines are constructed with wide gaps between the conducting and grounding wires, to minimize this risk.

This is also the reason why we were always told to keep our feet close together when we have no other places to hide during a thunderstorm.  Cows are unfortunately less likely to survive thunderstorms as the step potential between its two feet is higher.

Potential Difference

From an electrical system stance, this is why engineers adopt proper grounding and bonding techniques to prevent damages to the electrical devices during a breakdown.  Surge protection devices are always added to reinforce the protection of the electrical system from lightning and switching magnetic surges.

Ground and Meshed Equipotential Bonding System

One of the things I liked about Mr. Holger Heckler’s approach to speaking at such seminar was that he managed to spur the interests of the audiences and got them all connected instantly with his brilliant insights.  He did not fly all the way from Germany to Thailand just to make this statement.  He made sure that what he delivered was stimulating enough to keep the participants awake throughout the entire day.

A big salute to Mr. Holger Heckler who made it possible!

Singapore Water International Week – A Tribute to Our Crew!

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It has been a week since the Singapore International Water Week Expo (SIWW) ended. I do not know how many of you actually visited the Expo at Suntec Convention Hall, but those of you who did, I hope that we and our booth design left you with an indelible impression of us. But that is not the point.

Have you actually tried setting up an exhibition booth from scratch? Well, if you have not and have not the slightest idea how much effort goes into setting one up, we would like to share with you a tribute to our engineers and managers who painstakingly fixed up the metal structures which ultimately became the nice wall that greeted you.

To the tireless crew, who were there to set up in the beginning, and the last to leave at the end of the Exhibition, Thank you. Please enjoy this tribute. (We did not just merely stick a few posters on the wall. We secretly wish it was that simple, but we beg to differ!)

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More to come:  Photos from proceedings of SIWW Expo

Elevator Speech – “What is the nature of your business?”

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Imagine this, you are entering the elevator after a meeting with your client at his office. You are on the 12th floor. The client is with you and his CEO happens to enter the elevator. Your client introduces you to him. The CEO asks, “What is the nature of your business?” By now, the elevator would probably have reached the 6th floor. You are left with 10 seconds to explain it as impressively, and as comprehensively as possible. What do you say?

“Where do you work?” and “What does your company do?” Do you get these questions often? I do, and sometimes it gets really frustrating. For some companies, explaining their scope of work is easy. For example, if your employer is Apple, it does not take a genius to know what your company does.

Don’t get me wrong. Answering the question of “what your company does ” is, in itself, not frustrating. However, as it happens at times, the lack of time to explain the nature of our business that is frustrating, such as when you are in an elevator with your client’s CEO. The answer to this frustration is, be prepared. For those of you who are not working in Microsoft, Nokia or any other top 10% of the Fortune 500 companies, my advice is, start to draft your elevator speech , and memorise it.  You never know when you will need it.

As a rule of thumb, an elevator speech adopts KISS – Keep It Simple and Sweet. One that is not more than 15 seconds to recite it.

Now, back to the question of “what is the nature of my (Phoenix Contact) business?”

Phoenix Contact is a German-based manufacturer. We provide innovative solutions to the world of Industrial controls and automation with our range of products such as PLC, power supplies, industrial and PCB connectors,wireless and surge protection systems”

Railroad – Is it Sunrise or Sunset industry in the world largest economy?

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‘All-in bet’ – Warren Buffett, one of the most successful investors in the world with a net worth of US$47 billion, obviously does not need a single dime for the rest of his life. But why is the Oracle of Omaha betting on the railroads? Fulfilling his childhood dream of having a train company – like the recent $34.5 billion BNSF acquisition? (Burlington Northern Santa Fe, BNSF is a railway company that operates one of the largest railroad systems in North America with approximately 32 000 route miles of track in 28 states and two Canadian provinces)

‘Railroad productivity, our priority’ – Two merchants were given 10 litres of fuel each to transport one ton of goods from point A to B. Merchant A decided to transport the goods by truck and realized that the 10 litres of fuel served only ‘one-shot’, however Merchant B who preferred to transport the goods by train got ‘three shots’ (10 litres fuel for three trips). Merchant B will definitely be more productive from freight train as compared to Merchant A.

With limited fuel supplies (making it worse from the ongoing Gulf of Mexico oil spill), inflating fuel cost (crude oil consistently trading north) and mother earth getting warmer, investment in railroad system deserves the priority focus. Barack Obama’s US$8 billion budget plan to reduce travel time and increase mobility, reduce congestion and boost productivity, reduce destructive carbon emission and improve environment affirms the need to invest a more efficient railroad system.

References: Berkshire Hathaway Inc, ‘RailwayAge’ by Simmons-Boardman Publishing Corp