Author Archives: billylim

Sincerity

From billylim | September 3, 2018

Dear readers, customers, colleagues and netizens. If you have been following Phoenix Contact SEA Blog closely, you would’ve seen very in-depth writings/sharing about Industrial I/Os, top class Surge Protection, systematic Solar Solutions, super reliable Power Solutions, best in class Connectors and durable Markers/Labels.

If we were to name each and every product, it would probably span a few telephone directories worth of entries to display all the products that Phoenix Contact can offer.

But, I’m here to share the very one thing that sets Phoenix Contact apart from others. It is just one simple word: “SINCERITY”.

From our viewpoint, Phoenix Contact products are to help our customers to be successful in their Applications, Solutions, Projects and Designs. With a product developed sincerely with the purpose of being able to easily, efficiently and elegantly be adopted in your designs, we will definitely ensure your solution is applicable for the future demand of technology.

In many sales-motivated seminars, the best sales person wins the order. But in reality the greatest salesperson wins the respect of the customers, with the sincere attitude to provide a win-win proposition to customers.

Also only the greatest salesperson retains the customer whenever that person pursues his journey. The main principle behind this attitude is once again, SINCERITY.

In reflection, the word “SINCERITY” reflects the attitude of Phoenix Contact’s aspiration, mission and focus in helping our customers to continue to lead in their fields of expertise such as manufacturing, infrastructure, oil & gas, mining, power distributions, marine, agriculture, solar, lighting, medical and aerospace.

Over the years, customers work hand in hand with Phoenix Contact, because we offer the best and effective technology and we understand the needs of our customers. Phoenix Contact is the leading example of technology developed in sincerity with the main goal of easing customer’s application.

If we ponder deep into our connectors and terminal blocks, it was developed with considerations on ease of use, reliability, accuracy and practicality. The millions of terminal blocks shipped every year is a reflection of the millions of connections we have from helping customers.

Effective and Responsive

From billylim | July 2, 2018

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The above picture, taken from one of our customer’s website, is one of their products which adopted our terminal blocks.

Understanding customers’ expectations and responding the correct way

We’ve been showing to everyone the technical competency and technological innovation that Phoenix Contact has to offer to current customers and potential customers.

While, we are immensely competent on the technical portion, we need to be similarly competent on understanding the needs and expectations of potential and current users of our products.

To differentiate us from our competitors in the market, not only do we need the correct or suitable products and solutions, we also need to have the right personality to further engage our customers. Once customer satisfaction is achieved and rapport is built during our collaboration, getting the solution to customers is crucial in turning their objectives into reality.

There are 5 equally important steps in making this experience memorable for our customers:

Effective technical and commercial understanding of customer’s expectations.
Competent and quick responses to customer’s questions and inquiries.
Flexibility and fluidity in providing technical details and information.
Effective utilization of product brochures, catalogues, and samples.
Systematic follow-ups and continuous sharing of technical information.

The aforementioned 5 main steps, has been tested and proven as well as experienced by Phoenix Contact’s long list of customers.

You may ask why are we sharing and stating the above. Because such a level of service is what you get, when you approach Phoenix Contact Sales and Technical personnel for your needs on connections.

When you are in need of connectivity, you can be sure that we are the line of professionals, who are duly versatile and competent in solving your connectivity needs.

No matter if it is Combicon Power, Combicon Control, Combicon Compact or Pluscon, we bring the best solutions and the most effective technical competency to your designs and solutions.

Last but not least, the experience of working with Phoenix Contact personnel is consistently warm, friendly and courteous, instead of the cold, reactive response of an automated reply.

Safe and Reliable Power

From billylim | April 16, 2018

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Upon mentioning PCB connection or PCB connectors, one of the first things that usually come to mind is an Electronics board for various applications. When electronics are involved, most manufacturers of connectors cater their designs to digital applications for modern devices such Smartphones, Tablets, Laptops, LED TVs, Set-Top Box and simple remote controllers.

For the above mentioned, design engineers, electronics designers, field application engineers, sales engineers and module designers often overlook the challenges or requirements needed for Industrial Electronics.

Most PCB or Industrial Control boards in Industrial Electronics are required to take-in high levels of in raw current, for the heavy duty tasks of operating motors, sensors and measuring equipment needed on modern devices.

New generation versions of Vision Inspection, Test System, Pick & Place, Bonding, Dicing, Conveyors and Ovens, utilizes loads that go up to 60A and 80A AC Voltage.

Typically, such high current capacity demands stringent safety features and equipment to be rigorously tested in high temperatures to ensure reliability and safety, in order to prevent catastrophic breakdowns of such systems.

From Phoenix Contact’s vast array of devices, Combicon Power is tried and tested to be the most suitable and reliable High Power Connector available in the market. Phoenix Contact’s Combicon Power are certified in UL, VDE and EAC, to ensure standards are in place giving customers ease of mind when adopting Combicon Power.

Combicon Power

Phoenix Contact’s MKDS 10, MKDSP 10HV, IPC 16, PC 16, PC 4, PC 5, HDFK and UW, were all adopted and used in two of the most notable Test and Management MNCs in Malaysia, in the Test and Measurement Systems produced by these MNC.

When your applications, products or modules are Power Hungry, and yet you need a safe, proven and reliable Power Connectors, Combicon Power is the answer to your needs and concerns.

Feel free to contact us to find out more!

PTSM – Phoenix Contact’s most versatile and powerful low pitch connectors

From billylim | November 6, 2017

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PTSM Connector

Phoenix Contact is well known for the high current terminal blocks and connectors which are widely used in the power devices such as frequency converters, inverters, power supplies & many more.

These connectors are able to support large size wires such as 10mm cross-section, 10mm pitch and high current capabilities. However, many are not aware that in the market of 2.5mm pitch connection, Phoenix Contact has a versatile product family, PTSM, and they are available as Terminal Blocks and Plug-able Connectors.

The PTSM series offer

PCB to PCB Connection	Wire to Wire Connection
Wire to PCB connection

Furthermore, it has Through Hole Mounting and SMD mounting as well. So what is so special about this series of connectors? When should you choose such connections?

PTSM are the only 2.5mm pitch connectors capable of handling up 6A/pole.
These are small connectors, only up to 5mm in height.
The small size is critical when there is limited space on the PCB.

LED Lighting Application

The PTSM series was initially developed for the LED Lighting market in 2012. Since then, the product has seen much improvement and has expanded its range within this Product family.

Recently, we managed to introduce the PTSM to a multi-national OEM company in Penang, Malaysia. They used to produce Test Measurement system that was well known globally. But have since re-focused their products to the areas of Life Sciences/Health and Medical solutions.

Every year, Phoenix Contact Sales personnel will arrange product road-shows to our existing and potential new customers. With 15 sets of sample boxes and 8 pieces of Demo PCB, I paid this customer a visit.

During the roadshow, one particular customer showed a specific interest in the PTSM. Which prompted him to ask what was this connector developed for? According to our product brochures, the PTSM was designed for T8 lighting or down lights.

Instinctively, I continued our probing and explored ideas with that R&D Specialist.

Eventually, he began to share his worries and concern for his design, and now that he has found the PTSM, he was relieved. He had been looking for a 3~6 pin connections to a DC Stepper encoder board that he was developing. This DC stepping solutions would be used in certain robotic functions in the Medical/Healthcare solutions.

He had been looking at conventional connectors of most of the known brands. All of them only offered up to a max current of 1.5 or 2 A per pin and were also not designed for reflow process.

This customer had been under the impression that we only had the FK-MCP or SPT series which they have been using in their solutions. The Road-shows has proved to be effective in bringing the new products and solutions to the customer.

The PTSM provided the solutions to this customer’s problem despite being originally designed for lighting applications. Finally, this connector has become a standard library solutions, that is adopted in this MNC for most of their DC Stepping/Encoding application.

The message I’m sharing is that, opportunities are created by having the right product and the right attitude. Even if the product was not develop for a particular industry, it does not mean that there will not be a demand for it. Create the Demand!

If you would like to know more about Phoenix Contact’s PTSM connector, check out our website or leave us your contact and I will get in touch with you shortly.