Written my Andy Neat, Product Manager- Marking and Installation.
The world is getting smarter and that’s a fact these days. Only this morning I stepped out the house to see my Smartphone tell me that I was only 11mins away from my local retail park with normal traffic conditions. What’s happened here is that my phone has learnt that some mornings I often stop by Mcdonalds’ drive-thru for my morning coffee, hence this notification being triggered at a certain time of day and GPS position- clever but a little bit spooky. Why did it tell me this though? most likely so I can get there quicker by avoiding traffic and doing the research for me so I don’t have to. But that seems to be the point with current technology, everything needs to be faster! With such technologies as RFID (Radiofrequency Identification) and NFC (Near Field Communication) our world is getting quicker and smarter and subsequently gently nudging us into becoming more time efficient whether we notice it or not.