Written by Andy Neat, Product Manager- Marking & Installation
Since Phoenix Contact’s overhaul on the marking world a few years ago, the product range has grown and grown. In some part is a bit of a headache to manage at times, especially when I’m informed that next year over 100 pages will be added to our marking catalogue! I’m not complaining though, it’s good to work for a company with ambition and the foresight to never stop innovating new ideas for marking – plus it keeps me in a job!
This year, the marking range was boosted dramatically with the introduction of RFID technology, (you may recall my ramblings from my last blog). This took Phoenix Contact, in my opinion, to a new level. It set us a part from our competitors. Bold talk, I know, but Phoenix Contact didn’t stop at marking terminals and cables, the possibilities are almost endless. Plus we have the largest marking range in the world now.
State-of-the-art 
After discussing the range of products Phoenix Contact has to offer with many customers, one of the big factors which I believe makes us stand out is the variation of 
The world is getting smarter and that’s a fact these days. Only this morning I stepped out the house to see my Smartphone tell me that I was only 11mins away from my local retail park with normal traffic conditions. What’s happened here is that my phone has learnt that some mornings I often stop by Mcdonalds’ drive-thru for my morning coffee, hence this notification being triggered at a certain time of day and GPS position- clever but a little bit spooky. Why did it tell me this though? most likely so I can get there quicker by avoiding traffic and doing the research for me so I don’t have to. But that seems to be the point with current technology, everything needs to be faster! With such technologies as RFID (Radiofrequency Identification) and NFC (Near Field Communication) our world is getting quicker and smarter and subsequently gently nudging us into becoming more time efficient whether we notice it or not.
