{"id":327,"date":"2020-10-11T15:23:32","date_gmt":"2020-10-11T12:23:32","guid":{"rendered":"http:\/\/blog.phoenixcontact.com\/marketing-tr\/?p=327"},"modified":"2020-10-12T09:45:42","modified_gmt":"2020-10-12T06:45:42","slug":"kolay-dijital-markalama-uygulama-sayesinde-dogru-markalama-cozumune-ulasabilirsiniz","status":"publish","type":"post","link":"https:\/\/blog.phoenixcontact.com\/marketing-tr\/2020\/10\/11\/kolay-dijital-markalama-uygulama-sayesinde-dogru-markalama-cozumune-ulasabilirsiniz\/","title":{"rendered":"Kolay dijital markalama | Uygulama sayesinde do\u011fru markalama \u00e7\u00f6z\u00fcm\u00fcne ula\u015fabilirsiniz"},"content":{"rendered":"

Gereksinimlerime en uygun markalama hangisi? End\u00fcstriyel markalama<\/strong><\/a> konusu, dijital d\u00f6n\u00fc\u015f\u00fcm nedeniyle gittik\u00e7e daha da karma\u015f\u0131k hale gelmi\u015ftir. Phoenix Contact<\/strong>, size bu konuda y\u00f6nlendirme sa\u011flayacak bir uygulama geli\u015ftirdi. Kullan\u0131c\u0131, arama asistan\u0131n\u0131 kullanarak uygun \u00e7\u00f6z\u00fcme h\u0131zl\u0131ca ve kolayca ula\u015f\u0131yor ve sonras\u0131nda do\u011frudan uygulama i\u00e7inde gerekli markalamay\u0131 yaratabiliyor.<\/p>\n

<\/p>\n

Komponentlerin ve sistemlerin kal\u0131c\u0131 bir \u015fekilde markalanmas\u0131, g\u00fcvenlik i\u00e7in \u00f6nemli oldu\u011fu gibi bak\u0131m s\u00fcre\u00e7lerinin verimli \u015fekilde ger\u00e7ekle\u015ftirilmesini m\u00fcmk\u00fcn k\u0131lar. Bu \u015fekilde sistemler g\u00fcvenli i\u015fletim ve verimli s\u00fcre\u00e7 a\u00e7\u0131s\u0131ndan garanti alt\u0131ndad\u0131r. Tesisin t\u00fcm komponentlerinin ve ekipman\u0131n\u0131n kapsaml\u0131 ve anla\u015f\u0131l\u0131r \u015fekilde markalanmas\u0131, gereken y\u00fcksek kalitedeki standartlar\u0131n da \u00f6n \u015fart\u0131d\u0131r.<\/p>\n

Zor kararlar<\/strong><\/h3>\n

Uygun markalama \u00e7\u00f6z\u00fcm\u00fcn\u00fc se\u00e7mek, end\u00fcstriyel tan\u0131mlamada \u00f6nemli bir rol oynamaktad\u0131r. Olas\u0131 \u00e7evresel etkiler, \u00f6rne\u011fin, ya\u011flarla, kimyasallarla ve ultraviyole \u0131\u015f\u0131nlarla temas, markalaman\u0131n dayan\u0131kl\u0131l\u0131\u011f\u0131n\u0131 ciddi \u00f6l\u00e7\u00fcde azaltabilir. Dayan\u0131kl\u0131 ve dolay\u0131s\u0131yla kal\u0131c\u0131 markalaman\u0131n s\u0131rr\u0131, yaz\u0131c\u0131 sisteminin ve markalama malzemesinin optimal \u015fekilde se\u00e7ilmesindedir. Markalama y\u00f6ntemi, kart ve rulo format\u0131ndaki markalama malzemelerine g\u00f6re termal transfer yaz\u0131c\u0131<\/strong><\/a>larda, UV-LED teknolojili<\/strong> y\u00fcksek h\u0131zl\u0131 yaz\u0131c\u0131larda ya da lazer teknolojisinde olabiliyor.<\/p>\n

Se\u00e7ilebilecek markalama malzemelerinin ve formatlar\u0131n\u0131n \u00e7e\u015fidi de fazlad\u0131r. Rulo veya plaka \u015feklinde ki formatlar \u00e7e\u015fitli plastikler, al\u00fcminyum ve paslanmaz \u00e7elik malzemelerden olabilmektedir. Markalanacak komponentlerin halihaz\u0131rda markalama kanallar\u0131n\u0131n olup olmad\u0131\u011f\u0131n\u0131 bilmek de \u00f6nemlidir. Markalama malzemesinin nas\u0131l uygulanaca\u011f\u0131 buna ba\u011fl\u0131d\u0131r. \u00d6rne\u011fin, elektronik cihazlar\u0131n genelde yaln\u0131zca d\u00fcz y\u00fczeyleri olur. Plakalar\u0131n markalama kanal\u0131na tutturulmas\u0131n\u0131n yan\u0131 s\u0131ra en s\u0131k kullan\u0131lan montaj t\u00fcrleri yap\u0131\u015ft\u0131rma, vidalama ve per\u00e7inlemedir. Etiketlerin arka taraf\u0131nda farkl\u0131 t\u00fcrlerde yap\u0131\u015ft\u0131r\u0131c\u0131lar bulunmaktad\u0131r. Yap\u0131land\u0131r\u0131lm\u0131\u015f y\u00fczeylere y\u00f6nelik yap\u0131\u015fma g\u00fcc\u00fc y\u00fcksek etiketler veya kal\u0131nt\u0131 b\u0131rakmadan \u00e7\u0131kar\u0131labilmesi ama\u00e7lanan etiketler de mevcuttur.<\/p>\n

End\u00fcstriyel markalama ,etiketleme se\u00e7eneklerinin \u00e7e\u015fitlerini ara\u015ft\u0131rmak i\u00e7in \u00fcr\u00fcn kataloglar\u0131 taran\u0131r ya da internette ara\u015ft\u0131rma yap\u0131l\u0131r; ancak her ikisi de zaman al\u0131r ve hata olas\u0131l\u0131\u011f\u0131 vard\u0131r. Bir\u00e7ok kullan\u0131c\u0131, bu i\u015fi daha verimli bir \u015fekilde yapmak i\u00e7in end\u00fcstriyel tan\u0131mlama alan\u0131nda herhangi bir \u00f6zel \u00f6n bilgi gerektirmeyen, ak\u0131ll\u0131 ve mobil dijital se\u00e7im se\u00e7ene\u011finin olmas\u0131n\u0131 ister.<\/p>\n

Markalama 4.0<\/strong><\/h3>\n

Phoenix Contact\u2019in markalama sistemi, yazd\u0131rma y\u00f6ntemi ve markalama ,etiketleme malzemesi hakk\u0131nda bilgiler i\u00e7eren \u201cMarkalama Sistemi\u201d ile art\u0131k bu m\u00fcmk\u00fcn. Uygulamadaki; d\u00f6rt y\u00fcksek filtre kriteri baz\u0131ndaki her bir markalama aramas\u0131n\u0131 kullan\u0131c\u0131ya basit ve hedefe y\u00f6nelik bir \u015fekilde tan\u0131tmaktad\u0131r.<\/p>\n

\"Uygulama

Uygulama rehberinin d\u00f6rt filtre kriteri bulunmaktad\u0131r: \u201cUygulama\u201d, \u201cDayan\u0131kl\u0131l\u0131k\u201d, \u201cOnay\u201d ve \u201cMalzeme \u00f6zellikleri\u201d<\/strong><\/em><\/p><\/div>\n

\u201cMalzeme \u00f6zellikleri\u201d alan\u0131nda, yap\u0131\u015fma g\u00fcc\u00fc y\u00fcksek ya da \u00fczerinde oynama yap\u0131lmayan etiketler gibi spesifik bir \u00fcr\u00fcn grubunun ilgili ana \u00f6zelli\u011fi ile alakal\u0131 olarak \u00e7e\u015fitli uygulama gereksinimleri g\u00f6sterilmektedir. Bu y\u00f6ntemin avantaj\u0131, yaz\u0131l\u0131 ya da genel dijital \u00fcr\u00fcn kataloglar\u0131na k\u0131yasla, kullan\u0131c\u0131n\u0131n ilgili \u00fcr\u00fcn grubunun terminolojisini bilmek zorunda olmamas\u0131d\u0131r. Uygulama rehberi, kullan\u0131c\u0131y\u0131 do\u011frudan arad\u0131\u011f\u0131 \u00fcr\u00fcn grubuna g\u00f6t\u00fcrmektedir. Sonu\u00e7 say\u0131s\u0131n\u0131 daha da s\u0131n\u0131rland\u0131rmak i\u00e7in g\u00f6r\u00fcnt\u00fclenen sonu\u00e7lar listesine sonradan yaz\u0131c\u0131, ebat ve renk gibi ilave filtre kriterleri de rahatl\u0131kla eklenebilir. Uygulama, sonu\u00e7 say\u0131s\u0131n\u0131 ger\u00e7ek zamanl\u0131 olarak g\u00fcncellemektedir.<\/p>\n

\u201cMalzeme \u00f6zellikleri\u201d alan\u0131nda, spesifik bir \u00fcr\u00fcn grubunun ilgili ana \u00f6zelli\u011fi ile alakal\u0131 olan uygulama gereksinimleri g\u00f6sterilir.<\/strong><\/em><\/p><\/div>\n

\u00d6rne\u011fin, bir kullan\u0131c\u0131, makineleri arada s\u0131rada kostik soda ile temizlendi\u011fi i\u00e7in sodyum hidroksite dayan\u0131kl\u0131 bir etiket ar\u0131yorsa, arad\u0131\u011f\u0131 markalama \u00e7\u00f6z\u00fcm\u00fcne y\u00f6nlendirilmek i\u00e7in \u201cDayan\u0131kl\u0131l\u0131k\u201d kategorisini se\u00e7ebilir. \u201cKimyasal dayan\u0131kl\u0131l\u0131k\u201d filtresinde ise Standart, Orta ve Y\u00fcksek olmak \u00fczere \u00fc\u00e7 farkl\u0131 dayan\u0131kl\u0131l\u0131k d\u00fczeyi aras\u0131ndan se\u00e7im yapabilir. Basitle\u015ftirilmi\u015f s\u0131n\u0131fland\u0131rma, farkl\u0131 konsantrasyonlara sahip kimyasallar\u0131 da birbirinden ay\u0131rt etmektedir. Listelenen standartlar, etiketli malzemelerin her bir kimyasal ile nas\u0131l test edilebilece\u011fine dair bilgi vermektedir. Kullan\u0131c\u0131 listelenen standartlar\u0131 bilmiyorsa, bu standartlar hakk\u0131nda bilgi almak i\u00e7in do\u011frudan uygulamadaki slayt g\u00f6sterisinden faydalanabilir. Bu s\u00fcre\u00e7 sayesinde, kullan\u0131c\u0131, bir markalaman\u0131n silinme direncinin ISO 61010 standard\u0131 kullan\u0131larak kontrol edildi\u011fini ya da depolama testlerinin ISO 175 standard\u0131 kullan\u0131larak yap\u0131ld\u0131\u011f\u0131n\u0131 \u00f6\u011frenmektedir.<\/p>\n

\u00d6rne\u011fimize geri d\u00f6necek olursak; kullan\u0131c\u0131 makinelerini kostik soda ile yaln\u0131zca arada s\u0131rada temizledi\u011finden dolay\u0131, kullan\u0131c\u0131n\u0131n gereksinimlerini kar\u015f\u0131lamak i\u00e7in bu kimyasala kar\u015f\u0131 silinme dayan\u0131kl\u0131l\u0131\u011f\u0131 tamamen yeterli olacakt\u0131r. Bu da dayan\u0131kl\u0131l\u0131k d\u00fczeyi olarak \u201cOrta\u201dya tekab\u00fcl etmektedir. Markalama malzemelerinin kimyasal ve mekanik \u00f6zelliklerinin bu \u015fekilde anla\u015f\u0131l\u0131r ve uygulamaya dayal\u0131 olarak gruplamas\u0131n\u0131n yap\u0131lmas\u0131, se\u00e7im s\u00fcrecini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde basitle\u015ftirmektedir.<\/p>\n

Dijital katma de\u011fer<\/strong><\/h3>\n

Markalama sistemi uygulamas\u0131yla, kullan\u0131c\u0131, se\u00e7ilen markalama \u00e7\u00f6z\u00fcm\u00fcne y\u00f6nelik eksiksiz dijital veriye s\u0131n\u0131rs\u0131z eri\u015fim de sa\u011flamaktad\u0131r. T\u00fcm teknik veriler an\u0131nda kullan\u0131ma haz\u0131rd\u0131r. Kimyasal ve mekanik etkilere dayan\u0131kl\u0131l\u0131k ile ilgili olarak, kullan\u0131c\u0131 ayn\u0131 zamanda, hangi markalama sisteminin ve (markalama teknolojisinin gerekli k\u0131lmas\u0131 halinde) hangi yazd\u0131rma y\u00f6nteminin ilgili dayan\u0131kl\u0131l\u0131k d\u00fczeyini sa\u011flayabilece\u011fini de \u00f6\u011frenmektedir. Dahas\u0131, kullan\u0131c\u0131 uyumlu m\u00fcrekkep \u015feritlerini, kartu\u015flar\u0131 ve gerekli magazini \u201cAksesuarlar\u201d b\u00f6l\u00fcm\u00fc alt\u0131nda bulabilecektir. Bu da kal\u0131c\u0131 markalama \u00e7\u00f6z\u00fcm\u00fcn\u00fcn \u00f6n\u00fcnde art\u0131k hi\u00e7bir engel kalmad\u0131\u011f\u0131 anlam\u0131na gelmektedir.<\/p>\n

\"\"

\u00dcr\u00fcn ekran\u0131, ilgili uygun markalama sistemlerinin, s\u0131v\u0131lar\u0131n ve m\u00fcrekkep \u015feritlerinin bir listesi dahil olmak \u00fczere ilgili t\u00fcm teknik bilgileri ve dayan\u0131kl\u0131l\u0131klar\u0131 g\u00f6sterir.<\/strong><\/em><\/p><\/div>\n

Markalama \u00e7\u00f6z\u00fcm\u00fc se\u00e7ildikten sonra, uygulama, bir iki t\u0131kla etiketi tasarlamak ve tesis i\u00e7inde \u00e7\u0131kt\u0131s\u0131n\u0131 almak i\u00e7in kullan\u0131labilir. Mobil markalama \u00e7\u00f6z\u00fcm\u00fcn\u00fcn ve mobil yazd\u0131rma sisteminin bu kombinasyonu, bile\u015fenlerin ve ekipman\u0131n bak\u0131m ve servis \u00e7al\u0131\u015fmas\u0131 s\u0131ras\u0131nda do\u011frudan tesis i\u00e7inde, esnek bir \u015fekilde yeniden etiketlenmesini de m\u00fcmk\u00fcn k\u0131lmaktad\u0131r. S\u0131k kullan\u0131lan markalama \u00e7\u00f6z\u00fcmleri \u00fcr\u00fcn kar\u015f\u0131la\u015ft\u0131rmas\u0131nda g\u00f6r\u00fcnt\u00fclenecek ya da bitmi\u015f markalama projeleri olarak saklanacakt\u0131r.<\/p>\n

End\u00fcstriyel tan\u0131mlama kolayla\u015ft\u0131<\/strong><\/h3>\n

Dijital d\u00f6n\u00fc\u015f\u00fcme paralel olarak artan karma\u015f\u0131kl\u0131k nedeniyle, t\u00fcm bile\u015fen, ekipman ve sistemlerin anla\u015f\u0131l\u0131r ve kal\u0131c\u0131 \u015fekilde markalanmas\u0131 t\u00fcm end\u00fcstrileri ilgilendiren bir konudur. Phoenix Contact, \u00e7ok \u00e7e\u015fitli uygulamaya \u00f6zg\u00fc gereksinimler i\u00e7in 3.000\u2019den fazla markalama \u00e7\u00f6z\u00fcm\u00fc sunmaktad\u0131r. Phoenix Contact, profesyonel markalamaya y\u00f6nelik se\u00e7im s\u00fcrecini uygulamayla ayn\u0131 hizaya getirmek i\u00e7in kataloglara ve bro\u015f\u00fcrlere, ayn\u0131 zamanda s\u00fcre\u00e7le ilgili uzmanl\u0131k bilgisi olmayan \u00e7al\u0131\u015fanlar i\u00e7in de eri\u015filebilir olan, dijital, ak\u0131ll\u0131 ve verimli alternatifler sunmaktad\u0131r.<\/p>\n

Bu dijital \u00e7\u00f6z\u00fcm, s\u00fcre\u00e7leri planlama a\u015famas\u0131 gibi erken bir a\u015famada h\u0131zland\u0131r\u0131r ve daha g\u00fcvenilir hale getirir. Dijital veriler her daim g\u00fcncel oldu\u011fu i\u00e7in, kullan\u0131c\u0131 her zaman do\u011fru markalama \u00e7\u00f6z\u00fcm\u00fcn\u00fc se\u00e7ecektir. Sahada bile y\u00fcksek derecede esneklik, dijital \u00e7\u00f6z\u00fcm\u00fc end\u00fcstriyel tan\u0131mlamaya y\u00f6nelik ideal bir ara\u00e7 haline getirmektedir. Markalama sistemi uygulamas\u0131 ak\u0131ll\u0131 telefonlar ve tabletler i\u00e7in \u00fccretsiz olup Google Play Ma\u011fazas\u0131 ve Apple iTunes Ma\u011fazas\u0131\u2019ndan temin edilebilir.<\/p>\n

Yerinde markalama<\/strong><\/h3>\n

Uygun ekipman kimli\u011f se\u00e7ildikten ve uyguland\u0131ktan sonra, kontrol panolar\u0131n\u0131n servisi ve modernizasyonu genellikle merkez d\u0131\u015f\u0131nda, sahada yap\u0131lacakt\u0131r. Bak\u0131m i\u015flerinde, ekipman kimli\u011fi sahada kontrol edilmeli ve gerekirse onar\u0131lmal\u0131 ya da tamamen yenisiyle de\u011fi\u015ftirilmelidir. Ekipman kimli\u011finin tutarl\u0131 olmas\u0131n\u0131 sa\u011flamak i\u00e7in, \u00f6zellikle de hareketli komponentler s\u00f6z konusu oldu\u011funda, d\u00fcnya \u00e7ap\u0131ndaki montaj ekipleri kontrol panolar\u0131n\u0131n servis i\u015flemini tesis i\u00e7inde ger\u00e7ekle\u015ftirmektedir. Bu sebeple, karar merciiler, m\u00fcmk\u00fcn olan en \u00e7abuk ve en kolay \u015fekilde, do\u011frudan sahada daha b\u00fcy\u00fck ve daha karma\u015f\u0131k ekipman tan\u0131mlama projelerini uygulamaya gittik\u00e7e daha \u00e7ok \u00f6nem vermektedir.<\/p>\n

Yazd\u0131rma i\u015flemini kullan\u0131m yerinde do\u011frudan ve esnek bir \u015fekilde ger\u00e7ekle\u015ftirmek isteyen herkes Phoenix Contact\u2019in THERMOMARK PRIME termal transfer yaz\u0131c\u0131s\u0131n\u0131<\/strong><\/a> kullanabilir. Entegre markalama yaz\u0131l\u0131m\u0131, elektrik \u015febekesinden ba\u011f\u0131ms\u0131z bir enerji kayna\u011f\u0131 ve sezgisel bir \u015fekilde kullan\u0131labilen bir kullan\u0131c\u0131 arabirimine sahiptir. Otomatik m\u00fcrekkep \u015feridi, kartu\u015f ve malzeme tespit sistemi hatalar\u0131n \u00f6n\u00fcne ge\u00e7er ve yaz\u0131c\u0131n\u0131n tesis i\u00e7inde kullan\u0131m\u0131n\u0131 kolayla\u015ft\u0131r\u0131r. \u00c7ok \u00e7e\u015fitli uygulamalarda markalama yapmaya y\u00f6nelik 600\u2019den fazla markalay\u0131c\u0131 t\u00fcr\u00fcyle TERMOMARK PRIME, ta\u015f\u0131nabilir, mobil etiketleme merkezi haline gelmektedir.<\/p>\n

\"\"

End\u00fcstriyel sistemlerin g\u00fcvenilir ve y\u00fcksek kaliteli \u015fekilde markalanmas\u0131 do\u011frudan tesiste ger\u00e7ekle\u015ftirilmektedir.<\/strong><\/em><\/p><\/div>\n

Daha fazla bilgi i\u00e7in:<\/strong><\/em><\/h4>\n

www.phoenixcontact.net\/webcode\/#2085<\/a> (Uygulama)<\/p>\n

www.phoenixcontact.net\/webcode\/#0575<\/a> (Markalama)<\/p>\n","protected":false},"excerpt":{"rendered":"

Gereksinimlerime en uygun markalama hangisi? End\u00fcstriyel markalama konusu, dijital d\u00f6n\u00fc\u015f\u00fcm nedeniyle gittik\u00e7e daha da karma\u015f\u0131k hale gelmi\u015ftir. Phoenix Contact, size bu konuda y\u00f6nlendirme sa\u011flayacak bir uygulama geli\u015ftirdi. Kullan\u0131c\u0131, arama asistan\u0131n\u0131 kullanarak uygun \u00e7\u00f6z\u00fcme h\u0131zl\u0131ca ve kolayca ula\u015f\u0131yor ve sonras\u0131nda do\u011frudan uygulama i\u00e7inde gerekli markalamay\u0131 yaratabiliyor.<\/p>\n","protected":false},"author":184,"featured_media":329,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nKolay dijital markalama | Uygulama sayesinde do\u011fru markalama \u00e7\u00f6z\u00fcm\u00fcne ula\u015fabilirsiniz - T\u00fcrkiye<\/title>\n<meta name=\"description\" content=\"Gereksinimlerime en uygun markalama hangisi? End\u00fcstriyel markalama konusu, dijital d\u00f6n\u00fc\u015f\u00fcm nedeniyle gittik\u00e7e daha da karma\u015f\u0131k hale gelmi\u015ftir. 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