
{"id":1919,"date":"2019-12-15T12:41:22","date_gmt":"2019-12-15T08:41:22","guid":{"rendered":"http:\/\/blog.phoenixcontact.com\/marketing-ae\/?p=1919"},"modified":"2020-12-09T16:09:49","modified_gmt":"2020-12-09T12:09:49","slug":"easy-digital-marking","status":"publish","type":"post","link":"https:\/\/blog.phoenixcontact.com\/marketing-ae\/easy-digital-marking\/","title":{"rendered":"Easy digital marking"},"content":{"rendered":"\n<p><em>Written by Katharina Faes, B. Eng., Project Coordinator, Marking and Identification, Phoenix Contact GmbH &amp; Co. KG, Blomberg, Germany<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Get the\nright marking solution with the app<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Which marking is best suited to my requirements? The topic of industrial marking has become more and more complex thanks to the digital transformation. Phoenix Contact has developed an app to provide you with guidance on this. The user arrives quickly and easily at an appropriate solution using a search assistant, and they can then create the necessary marking directly within the application.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/dam-mdc.phoenixcontact.com\/asset\/156443151564\/c0194ae90b2d9aadaa2d6d54465b0068\/drukarki_grafika_www_644x260.jpg\" alt=\"Phoenix Contact Marking Solutions\" \/><\/figure>\n\n\n\n<p>The unique\nand permanent marking of all components and systems ensures safety and\norientation, and enables efficient maintenance. Companies are certified for\nsafe operation and efficient process organization. Comprehensive and clear\ndocumentation of all plant components and equipment is a prerequisite for the\nhigh quality standards required.<\/p>\n\n\n\n<!--nextpage-->\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Tough\nchoices<\/strong><strong><\/strong><\/h4>\n\n\n\n<p>Selecting a\nsuitable marking solution plays an important role in industrial identification.\nThe expected environmental influences \u2060\u2014 contact with oils, chemicals, and UV\nlight \u2060\u2014 can seriously impair the durability of the marking. The secret to a\ndurable and therefore long-lasting marking lies in the optimal fine-tuning of\nthe marking system, the printing method, and the marking material. The marking\nmethod also plays an important role here: thermal transfer printers for marking\nmaterials in mat, card, and roll format, high-speed printers with UV-LED technology,\nor laser direct markers.<\/p>\n\n\n\n<p>The range\nof marking materials and formats that can be selected is also huge. Signs and\nlabels come in various plastics, aluminum and stainless steel, and the formats\ninclude rolls, cards and mats. It is also important to know if the components\nto be marked already have a marking groove. How the marking labels are attached\ndepends on this. For example, electronic devices usually only have flat\nsurfaces. Gluing, screwing, and riveting are the most frequent mounting types\nalongside latching the signs in a marking groove. There are different types of\nglue used on the rear of labels. There are highly adhesive labels for\nstructured surfaces or labels that are meant to be able to be removed without\nleaving a residue.<\/p>\n\n\n\n<p>Product\ncatalogs are often scoured or online research is done to navigate the variety\nof industrial marking options, but both are time-consuming and prone to errors.\nMany users wish there was an intelligent and mobile digital selection option\nthat does not require any special prior knowledge in the field of industrial\nidentification to make this job more efficient.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Marking 4.0<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right\" style=\"grid-template-columns:auto 33%\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/dam-mdc.phoenixcontact.com\/rendition\/156443151564\/f5d907728cdaa2c1e0b59607ebbf09e9\/-C100%25x86.06557377%25%2C0%25%2C13.93442623%25-S1535x1321\" alt=\"Phoenix Contact marking app - application guide\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p style=\"text-align:left\"> The <a href=\"https:\/\/www.phoenixcontact.com\/online\/portal\/ae?1dmy&amp;urile=wcm%3apath%3a\/aeen\/web\/main\/service_and_support\/subcategory_pages\/Apps\/7aa0440d-1ca4-4cf9-b82c-af34d70b05e0&amp;cpn=blog_marking_app\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u201cMarking system\u201d app (opens in a new tab)\">\u201cMarking system\u201d app<\/a> from Phoenix Contact, which includes  information on the marking system, the printing method, and the marking  material, now makes this possible. An \u201capplication guide\u201d in the app  provides the user with an easy and targeted introduction to the  individual marking search based on four superordinate filter criteria. <\/p>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Download the Marking system app on the App store or on <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.phoenixcontact.markingsystem.androidapp\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google play (opens in a new tab)\">Google play<\/a>.<\/h4>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right\" style=\"grid-template-columns:auto 33%\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/dam-mdc.phoenixcontact.com\/rendition\/156443151564\/f5eec538fa56ed5343932df2419f6378\/-C100%25x86.2295082%25%2C0%25%2C13.7704918%25-S1535x1324\" alt=\"Phoenix Contact marking app - material properties\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p style=\"text-align:left\">\nIn the \u201cMaterial properties\u201d area, various application requirements are \ndisplayed that are related to the respective main property of a specific\n product group, such as highly adhesive or tamper-proof labels. The \nadvantage of this method lies in the fact that in contrast to printed or\n common digital product catalogs, the user does not need to know the \nnomenclature of the respective product groups. The Application guide \ntakes the user directly to the product group they are looking for. \nAdditional filter criteria, such as printer, size, and color, can then \nbe conveniently added to the displayed results list to further limit the\n number of hits. The app updates the number of hits in real time. \n\n<\/p>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Example<\/h4>\n\n\n\n<p>For\nexample, if the user is looking for a label that is resistant to sodium\nhydroxide because their machines are occasionally cleaned with caustic soda,\nthey can select the category \u201cResistance\u201d to navigate to the marking solution\nthat they are looking for. In the \u201cChemical resistance\u201d filter, they can then\nchoose between three different resistance levels: Standard, Medium, and High.\nThis simplified categorization also makes a distinction among chemicals that\nhave different concentrations. The standards listed provide information on how\nthe labeled materials can be tested with the individual chemicals. If the user\nis not familiar with the listed standards, then they can consult the slideshow\nto learn about them directly in the app. Through this process, the user learns\nthat the smear resistance of a marking is checked using the ISO&nbsp;61010\nstandard or that storage tests are conducted using the ISO&nbsp;175 standard.<\/p>\n\n\n\n<p>To go back\nto our example, since the user only occasionally cleans their machines with\ncaustic soda, a smear resistance to this chemical is completely sufficient to\nmeet their requirements. This corresponds to the resistance level \u201cMedium\u201d.\nThis clear and application-based bundling of chemical and mechanical properties\nof the marking materials simplifies the selection process greatly.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Digital\nadded value<\/strong><strong><\/strong><\/h4>\n\n\n\n<p>With the <a href=\"https:\/\/www.phoenixcontact.com\/online\/portal\/ae?1dmy&amp;urile=wcm%3apath%3a\/aeen\/web\/main\/service_and_support\/subcategory_pages\/Apps\/7aa0440d-1ca4-4cf9-b82c-af34d70b05e0&amp;cpn=blog_marking_app\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Marking system app (opens in a new tab)\">Marking system app<\/a>, the user also has unlimited access to the complete digital data for the selected marking solution. All technical data is available at a glance. With regard to resistance against chemical and mechanical influences, the user also learns which marking system and, if the marking technology requires it, which printing method can achieve the respective resistance level. In addition, the user will find compatible ink ribbons, magazines, and marker carriers under \u201c\u2009Accessories\u201d. This means that there is nothing standing in the way of a long-lasting marking solution anymore.<\/p>\n\n\n\n<p>After the\nmarking solution has been selected, the app can be used to design the label\nwith just a few clicks and then print it out on-site. This combination of a\nmobile marking solution and a mobile printing system also makes it possible to\nflexibly re-label components and equipment directly on-site during maintenance\nand service work. Frequently-used marking solutions will appear on a product\ncomparison or will be stored as finished marking projects.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Industrial\nidentification made easy<\/strong><strong><\/strong><\/h4>\n\n\n\n<p>Due to the increasing networking and complexity that goes hand-in-hand with the digital transformation, clear and permanent marking of all components, equipment and systems is relevant in all industries. Phoenix Contact provides more than 3,000 <a href=\"https:\/\/www.phoenixcontact.com\/online\/portal\/ae?1dmy&amp;urile=wcm%3apath%3a\/aeen\/web\/main\/products\/subcategory_pages\/Marking_and_labeling_P-12\/27c802a2-0b45-46c9-83ea-8e5262f7d830&amp;cpn=blog_marking_solutions\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"marking solutions (opens in a new tab)\">marking solutions<\/a> for the variety of application-specific requirements. Phoenix Contact provides a digital, intelligent and efficient alternative to catalogs and brochures with the Marking system app to bring the selection process for professional marking in line with the application also accessible to employees who lack specialized knowledge of the process.<\/p>\n\n\n\n<p>This digital solution in the form of an app speeds up processes as early as the planning phase \u2014 and also makes them more reliable. Since the underlying digital data is always up-to-date, the user will always choose the correct marking solution. The high degree of flexibility, even in the field, makes the digital solution an ideal tool for industrial identification. The Marking system app is available free of charge for smartphones and tablets from the Google Play Store and the Apple iTunes Store.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Marking\non-site<\/strong><strong><\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/dam-mdc.phoenixcontact.com\/rendition\/156443151564\/56ef6b5bc67f87bc644f9bb1bcc1de3a\/-C100%25x90.16393443%25%2C0%25%2C9.83606557%25-S3366x3035\" alt=\"marking on site\" \/><\/figure>\n\n\n\n<p>After an\nappropriate EID (equipment identification) has been selected and implemented,\ncontrol cabinets will be serviced and modernized \u2013 usually decentrally, out in\nthe field. For maintenance work, the equipment identification must be checked\nin the field and, if necessary, overhauled or even completely replaced. In\norder to ensure consistent equipment identification, especially for live\ncomponents, assembly teams around the world service the control cabinets\non-site. For this reason, decision-makers are placing more and more emphasis on\nimplementing larger and more complex equipment identification projects as\nquickly and easily as possible, directly in the field.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">THERMOMARK PRIME<\/h4>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right\" style=\"grid-template-columns:auto 38%\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/dam-mdc.phoenixcontact.com\/rendition\/156443151564\/72adc50e4efba7af0fb40d0e2cea9425\/-C100%25x87.37704918%25%2C0%25%2C11.47540984%25-S1000x873\" alt=\"THERMOMARK PRIME\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p> Anyone who wants to print directly and flexibly at the location of use  can use the <a href=\"https:\/\/www.phoenixcontact.com\/online\/portal\/ae?1dmy&amp;urile=wcm%3apath%3a\/aeen\/web\/main\/products\/subcategory_pages\/Thermal_transfer_printing_systems_P-12-01-04\/6d229357-988b-41e3-963d-1411a53fb384&amp;cpn=blog_thermomark_prime\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"THERMOMARK PRIME (opens in a new tab)\">THERMOMARK PRIME<\/a> thermal transfer printer from Phoenix  Contact. It has integrated marking software, an energy supply  independent of the power grid and a user interface that can be operated  intuitively. The automatic ink ribbon, magazine, and material detection  system prevents printing errors and makes it easier to use the printer  on-site. With more than 600 marker types for marking a wide range of  applications, the <a href=\"https:\/\/www.phoenixcontact.com\/online\/portal\/ae?1dmy&amp;urile=wcm%3apath%3a\/aeen\/web\/main\/products\/subcategory_pages\/Thermal_transfer_printing_systems_P-12-01-04\/6d229357-988b-41e3-963d-1411a53fb384&amp;cpn=blog_thermomark_prime\">THERMOMARK PRIME<\/a> becomes a transportable mobile  labeling center. <\/p>\n<\/div><\/div>\n\n\n\n<p><strong><br> <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Written by Katharina Faes, B. Eng., Project Coordinator, Marking and Identification, Phoenix Contact GmbH &amp; Co. KG, Blomberg, Germany Get the right marking solution with the app Which marking is best suited to my requirements? The topic of industrial marking has become more and more complex thanks to the digital transformation. Phoenix Contact has developed [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1919","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Easy digital marking | Middle East<\/title>\n<meta name=\"description\" content=\"Phoenix Contact has developed an easy marking app which includes information on the marking system, the printing method, and the marking material\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.phoenixcontact.com\/marketing-ae\/easy-digital-marking\/\" \/>\n<link rel=\"next\" href=\"https:\/\/blog.phoenixcontact.com\/marketing-ae\/easy-digital-marking\/2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Easy digital marking | Middle East\" \/>\n<meta property=\"og:description\" content=\"Phoenix Contact has developed an easy marking app which includes information on the marking system, the printing method, and the marking material\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.phoenixcontact.com\/marketing-ae\/easy-digital-marking\/\" \/>\n<meta property=\"og:site_name\" content=\"Middle East\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-15T08:41:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-09T12:09:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dam-mdc.phoenixcontact.com\/asset\/156443151564\/c0194ae90b2d9aadaa2d6d54465b0068\/drukarki_grafika_www_644x260.jpg\" \/>\n<meta name=\"author\" content=\"Dania Liswi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dania Liswi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.phoenixcontact.com\/marketing-ae\/easy-digital-marking\/\",\"url\":\"https:\/\/blog.phoenixcontact.com\/marketing-ae\/easy-digital-marking\/\",\"name\":\"Easy digital marking | Middle East\",\"isPartOf\":{\"@id\":\"https:\/\/blog.phoenixcontact.com\/marketing-ae\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.phoenixcontact.com\/marketing-ae\/easy-digital-marking\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.phoenixcontact.com\/marketing-ae\/easy-digital-marking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dam-mdc.phoenixcontact.com\/asset\/156443151564\/c0194ae90b2d9aadaa2d6d54465b0068\/drukarki_grafika_www_644x260.jpg\",\"datePublished\":\"2019-12-15T08:41:22+00:00\",\"dateModified\":\"2020-12-09T12:09:49+00:00\",\"author\":{\"@id\":\"https:\/\/blog.phoenixcontact.com\/marketing-ae\/#\/schema\/person\/65c3d3a8636baa53136cfd46c7a2a982\"},\"description\":\"Phoenix Contact has developed an easy marking app which includes information on the marking system, the printing method, and the marking material\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.phoenixcontact.com\/marketing-ae\/easy-digital-marking\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.phoenixcontact.com\/marketing-ae\/easy-digital-marking\/#primaryimage\",\"url\":\"https:\/\/dam-mdc.phoenixcontact.com\/asset\/156443151564\/c0194ae90b2d9aadaa2d6d54465b0068\/drukarki_grafika_www_644x260.jpg\",\"contentUrl\":\"https:\/\/dam-mdc.phoenixcontact.com\/asset\/156443151564\/c0194ae90b2d9aadaa2d6d54465b0068\/drukarki_grafika_www_644x260.jpg\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.phoenixcontact.com\/marketing-ae\/#website\",\"url\":\"https:\/\/blog.phoenixcontact.com\/marketing-ae\/\",\"name\":\"Middle East\",\"description\":\"PHOENIX CONTACT\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.phoenixcontact.com\/marketing-ae\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.phoenixcontact.com\/marketing-ae\/#\/schema\/person\/65c3d3a8636baa53136cfd46c7a2a982\",\"name\":\"Dania Liswi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.phoenixcontact.com\/marketing-ae\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/blog.phoenixcontact.com\/marketing-ae\/wp-content\/uploads\/sites\/9\/2018\/04\/Dania-Liswi_avatar_1523778085-96x96.jpg\",\"contentUrl\":\"http:\/\/blog.phoenixcontact.com\/marketing-ae\/wp-content\/uploads\/sites\/9\/2018\/04\/Dania-Liswi_avatar_1523778085-96x96.jpg\",\"caption\":\"Dania Liswi\"},\"sameAs\":[\"https:\/\/www.phoenixcontact.com\/online\/portal\/ae\"],\"url\":\"https:\/\/blog.phoenixcontact.com\/marketing-ae\/author\/aeld01\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Easy digital marking | Middle East","description":"Phoenix Contact has developed an easy marking app which includes information on the marking system, the printing method, and the marking material","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.phoenixcontact.com\/marketing-ae\/easy-digital-marking\/","next":"https:\/\/blog.phoenixcontact.com\/marketing-ae\/easy-digital-marking\/2\/","og_locale":"en_US","og_type":"article","og_title":"Easy digital marking | Middle East","og_description":"Phoenix Contact has developed an easy marking app which includes information on the marking system, the printing method, and the marking material","og_url":"https:\/\/blog.phoenixcontact.com\/marketing-ae\/easy-digital-marking\/","og_site_name":"Middle East","article_published_time":"2019-12-15T08:41:22+00:00","article_modified_time":"2020-12-09T12:09:49+00:00","og_image":[{"url":"https:\/\/dam-mdc.phoenixcontact.com\/asset\/156443151564\/c0194ae90b2d9aadaa2d6d54465b0068\/drukarki_grafika_www_644x260.jpg","type":"","width":"","height":""}],"author":"Dania Liswi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dania Liswi","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.phoenixcontact.com\/marketing-ae\/easy-digital-marking\/","url":"https:\/\/blog.phoenixcontact.com\/marketing-ae\/easy-digital-marking\/","name":"Easy digital marking | Middle East","isPartOf":{"@id":"https:\/\/blog.phoenixcontact.com\/marketing-ae\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.phoenixcontact.com\/marketing-ae\/easy-digital-marking\/#primaryimage"},"image":{"@id":"https:\/\/blog.phoenixcontact.com\/marketing-ae\/easy-digital-marking\/#primaryimage"},"thumbnailUrl":"https:\/\/dam-mdc.phoenixcontact.com\/asset\/156443151564\/c0194ae90b2d9aadaa2d6d54465b0068\/drukarki_grafika_www_644x260.jpg","datePublished":"2019-12-15T08:41:22+00:00","dateModified":"2020-12-09T12:09:49+00:00","author":{"@id":"https:\/\/blog.phoenixcontact.com\/marketing-ae\/#\/schema\/person\/65c3d3a8636baa53136cfd46c7a2a982"},"description":"Phoenix Contact has developed an easy marking app which includes information on the marking system, the printing method, and the marking material","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.phoenixcontact.com\/marketing-ae\/easy-digital-marking\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.phoenixcontact.com\/marketing-ae\/easy-digital-marking\/#primaryimage","url":"https:\/\/dam-mdc.phoenixcontact.com\/asset\/156443151564\/c0194ae90b2d9aadaa2d6d54465b0068\/drukarki_grafika_www_644x260.jpg","contentUrl":"https:\/\/dam-mdc.phoenixcontact.com\/asset\/156443151564\/c0194ae90b2d9aadaa2d6d54465b0068\/drukarki_grafika_www_644x260.jpg"},{"@type":"WebSite","@id":"https:\/\/blog.phoenixcontact.com\/marketing-ae\/#website","url":"https:\/\/blog.phoenixcontact.com\/marketing-ae\/","name":"Middle East","description":"PHOENIX CONTACT","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.phoenixcontact.com\/marketing-ae\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blog.phoenixcontact.com\/marketing-ae\/#\/schema\/person\/65c3d3a8636baa53136cfd46c7a2a982","name":"Dania Liswi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.phoenixcontact.com\/marketing-ae\/#\/schema\/person\/image\/","url":"http:\/\/blog.phoenixcontact.com\/marketing-ae\/wp-content\/uploads\/sites\/9\/2018\/04\/Dania-Liswi_avatar_1523778085-96x96.jpg","contentUrl":"http:\/\/blog.phoenixcontact.com\/marketing-ae\/wp-content\/uploads\/sites\/9\/2018\/04\/Dania-Liswi_avatar_1523778085-96x96.jpg","caption":"Dania Liswi"},"sameAs":["https:\/\/www.phoenixcontact.com\/online\/portal\/ae"],"url":"https:\/\/blog.phoenixcontact.com\/marketing-ae\/author\/aeld01\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.phoenixcontact.com\/marketing-ae\/wp-json\/wp\/v2\/posts\/1919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.phoenixcontact.com\/marketing-ae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.phoenixcontact.com\/marketing-ae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.phoenixcontact.com\/marketing-ae\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.phoenixcontact.com\/marketing-ae\/wp-json\/wp\/v2\/comments?post=1919"}],"version-history":[{"count":5,"href":"https:\/\/blog.phoenixcontact.com\/marketing-ae\/wp-json\/wp\/v2\/posts\/1919\/revisions"}],"predecessor-version":[{"id":2039,"href":"https:\/\/blog.phoenixcontact.com\/marketing-ae\/wp-json\/wp\/v2\/posts\/1919\/revisions\/2039"}],"wp:attachment":[{"href":"https:\/\/blog.phoenixcontact.com\/marketing-ae\/wp-json\/wp\/v2\/media?parent=1919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.phoenixcontact.com\/marketing-ae\/wp-json\/wp\/v2\/categories?post=1919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.phoenixcontact.com\/marketing-ae\/wp-json\/wp\/v2\/tags?post=1919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}